Kiefers is an ice water hash infused & kief coated pre-roll brand! The name comes from casually referring to all kief coated joints in production as “kiefers”.

Inspired by the visual language of advertising trends in the 1950s. The secondary logo shape is specifically inspired by nostalgic diner and motel signage.

I created the Kiefer brand and art direction under the prompt of “retro 50s identity”. A primary & secondary logo, lettermark, color palette, shape language kit, font pairings, 1PK packaging, 5PK packaging, promotional poster series, apparel, and social media content @kiefersny on IG.